6802 Peters Creek Road
Roanoke, VA 24019
540-278-1200

Who is the Michelin Man?

August 10th, 2015
Tires in Roanoke, VAThe roly-poly figure of the Michelin Man is one of the most recognizable corporate mascots in the world…but what’s his story? How did he originate? 
 
The Michelin Man, actually called “Bim,” goes all the way back to 1898, almost as far as the Michelin brand itself. In 1894, the Michelin brothers spotted a stack of tires that were reminiscent of a man without arms. A few years later, Andre Michelin met with a French cartoonist who had devised an ad for a Munich brewery: a robust man holding a huge glass of beer, with the phrase “Nunc est Bibendum” or “Now is the time to drink.” Michelin suggested redesigning the ad to include a man made of tires, holding a goblet of nails, broken glass and other debris. The new text read, “Nunc est Bibendum! C& ...[more]
  Posted in: Company News